Our approach: client-focused, vibrant, creative, ethical, honest and passionate…these are the foundations of Strategic Sales and Marketing. Our award-winning team provides clients with vital information ahead of the trends, working in real time with the expertise they need to be successful in every market.
Our depth of knowledge is more than just charts and graphs; we provide the art behind the science of residential marketing and sales for today and the future.
Janis K. Randazzo- Principal / CEO
Janis founded the company in March of 2009 utilizing her 30 years of industry experience. She has overseen the company growth and financial operations. Well known for her innovative thinking and proactive approach to operations, team building, marketing and sales, Janis has worked as Division President for the Ryness Company and senior management for Prudential New Homes (formerly Developer Sales Network). She began he career in the mortgage industry and spent nearly a decade on the front lines selling new homes for industry leaders such as KB Home, DR Horton and California Pacific Homes. Janis is a Broker in California (01102869) and Washington (25313). An active SMC and BIA member, she has volunteered her time as an guest speaker for the Certified Sales Professional (CSP) course and numerous speaking engagements at the IBS and PCBC.
Janis has received numerous awards for her building industry contributions including The Major Achievement in Marketing Excellence (MAME) for Sales Manager of the Year, Sales Person of the Year and is a two time recipient of the National Association of Home Builders (NAHB) Silver award for Sales Manager of the Year. In 2007, she was awarded with the President’s Award by the Southern California SMC. Janis enjoys skiing, snowboarding, horseback riding with her husband, Troy, and their kids, Ava and Jack.
Chris has been with Strategic Sales and Marketing since the company’s inception in early 2009. In addition to the day-to-day oversight of the company, Chris works closely with Strategic’s clients to ensure that their communities are properly positioned within their respective marketplaces and keeps them informed of current market trends through ongoing data analysis. His insights assist Strategic’s clients in formulating product development concepts and creating marketing strategies. Additionally, his marketing background provides a unique perspective when overseeing creative advertising and promotional campaigns. He has extensive project-level involvement with mixed-use, condominium, single-family, adaptive re-use, and live/work product types in both suburban and infill locations throughout the major Southern California markets.Chris completed his undergraduate studies at The University of Arizona with a degree in Business – Marketing and earned a Master of Real Estate Development degree from USC in 2011. He is currently an active member of the Building Industry Association and a holds a California Broker License (01732753). In both 2008 and 2009, Chris was honored with the National Associated of Home Builders (NAHB) Silver Award for Marketing Director of the Year and in 2011 he was honored as the Marketing Director of the Year by NAHB.
Chris resides in Irvine with his sons, Cooper and Cody, and wife, Katie, an elementary school teacher and Bar Method instructor.
Bevin Curtis- Senior Vice President of Sales and Marketing
Bevin joined Strategic Sales and Marketing in 2010 after spending four years working with new home sales leaders such as The Marketing Directors, Inc. in New York and The Ryness Company’s Western Region. Her background spans all product types from luxury high-rise condominiums to single-family infill developments. Bevin began her career as an onsite Sales Counselor and has since found her niche in management as both a recruiter for top-tier sales teams and a sales coach and educator. Bevin works closely with Strategic’s sales teams and clients to craft the right sales messaging and presentation, to maximize lead conversion and to manage all aspects of the prospect to sale to close process. Bevin completed her undergraduate studies at Northwestern University with a degree in Communications. She is an active member of the Building Industry Association, holds both a California Real Estate Salesperson License (01858866), and is a Certified Distressed Property Expert.
In 2014, Bevin was honored with the NAHB Silver Award for Sales Manager of the Year. Sales teams under her direction have won several regional and national sales awards. Bevin resides in Riverside County with her two sons and husband, Jim, an elementary school principal.