How Women Have Changed Real Estate

For many years, women found it difficult to break into the real estate industry. It wasn’t until the early 1980s that women could even purchase real estate without a male co-signer. Fortunately, things have changed, and now female agents outnumber male agents 2 to 1. Why?  Since March is International Women in Business month, we wanted to take a closer look.

Woman-Owned Business

Research has consistently shown that women in leadership help businesses thrive in many ways. Women-owned companies generate higher revenues than those owned by men. A recent study by Boston Consulting Group found that businesses founded or co-founded by women generate 10% more cumulative revenue over a five-year period than those run by men, even though only a small percentage of U.S. businesses are owned by women.

The reasons why women excel in business are numerous. While men tend focus on discussing problems, women fully evaluate problems to find solutions. Because women tend to communicate better and with higher empathy and co-workers generally find them easier to talk to. Women also tend to be more collaborative than men. This helps them better understand the needs of their team.

When it comes to the real estate industry, women excel. Selling homes requires strong network connections, good communication skills, familiarity with local areas, and firm negotiation skills. All of these attributes come naturally to women. Because of their high level of empathy and persistence, women tend to better understand and be more sensitive to the needs of clients. This helps women in real estate ensure higher customer satisfaction.

Women Make Most Home Buying Decisions

According to Bloomberg, women drive nearly 80 percent of consumer purchases. From vehicles to real estate, women dominate purchasing decisions. In fact, women make around 91% of all home buying decisions.  They are the force that turns a house into a home.

When shopping for a new home, women better understand what their family wants and needs. They’re also better at discussing these needs than men.  Another huge trends is that women no longer wait for marriage or children to purchase a home, it’s becoming more common for young, single women to purchase homes and investment properties.

Why Strategic?

We create winning sales and marketing programs for communities throughout Southern California. As a female based business, we understand what buyers are looking for and how to properly market homes. We work directly with our developers and builders to maximize budgets and ensure the right message reaches the right buyer.

Strategic Sales and Marketing offers a variety of real estate sales and marketing services. Our team has years of experience working with the real estate industry and understands the steps required to identify and connect with potential buyers.