From single-market positioning studies to the planning and sell out of entire master-planned communities, our team has the experience that provides our clients with all necessary components of a marketing and sales program. Our extensive real estate experience encompasses all types of new residential housing, creating clients that are better positioned for market changes that come their way. Our management team will work with you to decide which strategies will be the most effective in meeting the sales goals for your community while maximizing the marketing dollars.
Sales Management
As the face and voice of a community, nothing is more critical than a friendly and knowledgeable sales team that actually knows how to sell. We only recruit the best in the business to represent you in the sales office and our experienced managers provide daily community oversight so that you can concentrate on your other priorities.
- Recruitment & retention of highly skilled sales people
- Superior education, and sales coaching
- Seamless sales programs from greeting to closing
- Continuous sales tracking and reporting
- Lead conversion and traffic analysis
- Broker referral programs
Marketing Management
A defined marketing strategy that is creative while still being both effective and affordable is vital to the ongoing success of a real estate venture. We have the expertise to lead in the implementation of such a plan, as well as guide its evolution over the life of a community. The market is evolving every day and our team knows how to fulfill the demands of today’s consumer.
- Marketing plan creation
- Product mix recommendations
- Feature and amenity recommendations
- Product positioning
- Unique selling proposition and competitive differentials
- Marketing budget creation
- Marketing team assembly
- Advertising review and positioning
- Website design review
- Ongoing marketing team direction and coordination
- Design and oversight of accelerated sales events
Market Research
Current and accurate market research serves as a backbone to the myriad decisions guiding the development and forward progress of a community. Our extensive market knowledge coupled with our research analytics are a critical component of our Scope of Services and will provide you with the information to determine product types/mixes, target markets, price tipping points, and how to use it all keep buyers coming through the door. Together we can help you minimize risk and maximize your profitability.
- Competitive new home value ratio studies
- Resale/MLS activity reports
- Market gap analysis
- Pricing and absorption recommendations
- Buyer profile reports with demographic and psychographic analysis
- Features and amenities studies
- Architectural design development review and critique
- Value engineering
Builder Close-Outs
We offer a Builder Close Out program exclusive for home builders. Our business is only new home sales – we understand the nuances of new construction sales and how the closing process is unique – not to mention the high level of professionalism and reporting that home builders require. Perfect if you have a community that is nearly sold out but have a few more homes to sell or you need to move your on-site sales team to their next opportunity. We work with public and private large-scale new home builders by providing an experienced new home salesperson dedicated to their listing(s). Let our team sell and close those final homes effectively and quickly.
- On site representation, open houses, MLS Listing and more
- Pre-approval with each Builder’s preferred lender
- Lead Conversion
- Provide a dedicated new home sales team that is only focused on selling your final homes
- Accurate sales tracking and reporting
Consulting
For communities with an existing sales team in place or where an objective third-party opinion is necessary, Strategic Sales and Marketing provides a variety of consulting services. We understand that every situation is unique, so these services can fill a variety of needs, from supplementing the efforts of your team to assessing your current positioning and providing an evaluation and suggestions on how to improve your community.
- Recommend, administrate, and manage outsourced marketing disciplines
- Sales center and model design
- Marketing design coordination
- Marketing plan creation
- Marketing budget creation
- Sales and marketing timeline creation
- Product planning
- Project positioning and branding